Introducing a Farmer Allied Intermediary in Jaipur

Client

JR FARMS

Creating a Community Experience by Bringing the Farmers & Consumers Together

Objective

JR Farms, a newly launched farmer-allied intermediary, wanted to engage the 500 employees working at their parent company, Jaipur Rugs, with a mindful event.

Outcome

Curated ‘Mel-Milaap’, a community experience brining together the urban employees and the farmers for a shared experience. The event featured a curated menu using organic produce from the farm, a slew of experiential activities, and a discussion about conscious consumerism.